Sunday, January 29, 2017

CAN A KARDASHIAN REALLY CHANGE YOUR LIFE? (( post three ))

It's no secret that Khloe Kardashian has become an explosive new source of inspiration, proving that the best revenge truly is a killer body. In just over a year, Kardashian has lost 35 pounds through intensive diet and exercise. 


Because of her newfound passion for leading a healthy lifestyle, this media mogul recently launched her own television show, "Revenge Body". This program follows Kardashian as she helps others who struggle with their health and weight, setting them up with Hollywood's top trainers, dietitians, and doctors to help them transform into a more confident, healthy version of themselves. Each participant has their own driving factor behind their goal to improve themselves, but whether it's an ex-boyfriend or an overbearing dad, they're all after the ultimate revenge of looking better than ever before. 

This show goes beyond simple entertainment. After watching an episode of the show, I found myself scrolling through the show's website, leaving me feeling inspired enough to put down the family size box of white cheddar Cheez-It's and actually go to the gym. The site features inspiring before and after photos and stories of the individual episodes, information on what Khloe's workout routines and necessities, and enough encouragement to lead a healthier lifestyle to convince just about anyone.  


After researching further the stories and experiences of the participants of each episode, every one of them stated that they've never felt better and fully intend to continue living a healthier lifestyle. Many have continued to lose even more weight, proving that their experience with Kardashian has made a lasting impact. 

"Revenge Body" is quickly proving to be a huge source of inspiration for viewers, sparking interest in exercise, eating right, and having the drive to fully commit to a lifestyle change. With only three episodes under its belt, this inspirational show already has people talking, leaving critics to wonder how explosive the show's influence will become. With the positive message of inspiring others and transforming yourself the right way, it's clear that more Kardashian air time wouldn't be such a bad thing.  

Maybe the Kardashians have talent after all.



Monday, January 23, 2017

WHO IS #SALTBAE AND WHY DO I SUDDENLY WANT A STEAK? (( post two ))


Meet Nusret Gökce, aka #SaltBae: Turkish chef and recent Internet sensation. 


Despite owning Nusr-Et, a chain of six successful steakhouses across Turkey, his recent fame sparked from another outlet entirely: videos showcasing his impressive knife skills, mouthwatering culinary techniques, and sumptuous salt-sprinkling style. 

The images and clips of him handily sprinkling salt on his dishes in the most over-the-top and dramatic manner has sparked an overnight Internet sensation, leading people to form their own take on the now global inside joke that is how this chef "does the most". 


Whether it's his salt-scattering flair or ability to successfully pull off a white v-neck and vest, it's safe to say Gökce owes his explosive new following and extensive exposure to the power of the Internet, namely Instagram. The endless memes inspired by the chef has caused his Instagram following to expand at an extremely rapid pace, resulting in people around the dying to visit one of his restaurants, serving as a prime example of unexpected stardom. 

Regardless if his online fame will continue on in translating into physical new business for this chef's various restaurants, #SaltBae will always leave us in awe and in desperate need of a steak.    


Tuesday, January 17, 2017

HOW KAYLA ITSINES CHANGED THE GAME (( post one ))


Boasting over 6.2 million followers, Kayla Itsines has quickly become an Instagram sensation, reshaping the fitness world into an easily accessible and relatable community. From a personal project to industry-consuming empire, Itsines has taken the fitness world by storm through her 12-week diet and fitness regimen that has altered how women around the globe look at exercise, diet, and overall lifestyle choices. When looking at her outrageous success in just over two years, one has to wonder how a 23 year old Australian morphed from local trainer to international bombshell?

The answer is simple: platform. Itsines focused her entire campaign around utilizing social media to connect with clients, sharing photos and stories of actual customer transformations. The constant uploads of amazing transformations of regular people on Itsines' Instagram page helps Itsines gain credibility and reliability, leading people to think, "if they can do it, so can I".    


The hashtag "#bbg" allows users to add to their posts when sharing something related to her program, allowing people to see countless success stories and content related to Istines' products

Via Instagram, her main product - The Bikini Body Guide - has become one of the most popular fitness programs in the world. Regarding her success, whether her program is actually all that is claims to be is beside the fact. Itsines' method of marketing her product through the growth of Instagram is what truly launched her success.

Itsines has gone on to expand her marketing tactics as her company continues to skyrocket, however she maintains her focus on utilizing before and after transformation photos of countless customers. Her other strategies include uploading inspirational quotes, healthy meals and snacks to inspire customers to look into her nutrition/meal plans, as well as posting personal photos of her life in order for customers to gain insight on why they should trust her brand. 

Marketing her brand via social media allows potential customers across the globe to see actual success stories and reasons why they should invest in her product at the click of a button. By posting links to her website on her Instagram bio, customers' ability to access all that her company has to offer is simpler and more effective than ever before.      


The bio on her Instagram page offers links to her website and app, as well as shares information on upcoming events and programs
Through the utilization of social media, Itsines has transformed her company into a global sensation with serious influence, illustrating the sweeping power of Instagram. With her unique and unprecedented marketing platform, Itsines is helping to expand the sphere businesspeople work within, showing entrepreneurs everywhere how it's done.   

Not bad for an Aussie.