HOW KAYLA ITSINES CHANGED THE GAME (( post one ))

Boasting over 6.2 million followers, Kayla Itsines has quickly become an Instagram sensation, reshaping the fitness world into an easily accessible and relatable community. From a personal project to industry-consuming empire, Itsines has taken the fitness world by storm through her 12-week diet and fitness regimen that has altered how women around the globe look at exercise, diet, and overall lifestyle choices. When looking at her outrageous success in just over two years, one has to wonder how a 23 year old Australian morphed from local trainer to international bombshell?

The answer is simple: platform. Itsines focused her entire campaign around utilizing social media to connect with clients, sharing photos and stories of actual customer transformations. The constant uploads of amazing transformations of regular people on Itsines' Instagram page helps Itsines gain credibility and reliability, leading people to think, "if they can do it, so can I".    

The hashtag "#bbg" allows users to add to their posts when sharing something related to her program, allowing people to see countless success stories and content related to Istines' products

Via Instagram, her main product - The Bikini Body Guide - has become one of the most popular fitness programs in the world. Regarding her success, whether her program is actually all that is claims to be is beside the fact. Itsines' method of marketing her product through the growth of Instagram is what truly launched her success.

Itsines has gone on to expand her marketing tactics as her company continues to skyrocket, however she maintains her focus on utilizing before and after transformation photos of countless customers. Her other strategies include uploading inspirational quotes, healthy meals and snacks to inspire customers to look into her nutrition/meal plans, as well as posting personal photos of her life in order for customers to gain insight on why they should trust her brand. 

Marketing her brand via social media allows potential customers across the globe to see actual success stories and reasons why they should invest in her product at the click of a button. By posting links to her website on her Instagram bio, customers' ability to access all that her company has to offer is simpler and more effective than ever before.      

The bio on her Instagram page offers links to her website and app, as well as shares information on upcoming events and programs

Through the utilization of social media, Itsines has transformed her company into a global sensation with serious influence, illustrating the sweeping power of Instagram. With her unique and unprecedented marketing platform, Itsines is helping to expand the sphere businesspeople work within, showing entrepreneurs everywhere how it's done.   

Not bad for an Aussie.