Tuesday, February 7, 2017

THE GOOD, THE BAD, THE UGLY: SUPER BOWL LI (( post four ))

Oh, Super Bowl 2017-- yes it was quite the devastating blow. As an Atlanta fan and native, I have truly never seen more grown men brought to tears. With that being said, let's get down to what's really important: the commercials. It was a mixed bag this year, with many crowd favorites showcasing an array of techniques and emotions. 


One favorite that hit the heartstrings was Audi's tearjerking ad. Images of a young boxcar-racing daughter paired with voiceover messages of gender equality definitely hit on an issue that is occupying many people's minds. 

https://www.youtube.com/watch?v=G6u10YPk_34&feature=youtu.be


Not every company opted for the emotional route. This was evidenced in Buick's witty and humorous ad that also managed to sneak in big names in the business, including Cam Newton and supermodel Miranda Kerr. 


https://www.youtube.com/watch?v=Nx2PMnSzCB4&feature=youtu.be


Kerr explained her decision to sign on to the ad because she found the commercial "cute and fun". Although the ad doesn't give a punching message like that of Audi's, you can't argue against the ad being just that-- cute and fun. This ad has quickly become a favorite, showing that there is no limit to what route to take regarding the emotion and style of your ad, you can still reach your audience regardless.  


Although many of the ads struck a chord with the audience in a positive way, some companies completely missed the mark. One ad that's had people talking for how disturbing and just down right uncomfortable it is was the sexy Mr. Clean ad. The company opted for the humorous route, but just ended with a lack of understanding. 


https://www.youtube.com/watch?v=RGNXMFoVA98


While Super Bowl LI will forever leave a bad taste in many fans' mouths, it was a night of witty, emotional, or weird entertainment for those that really just showed up for what happens between the downs. 









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